‘Dev’ to be the Face of Tata Steel Kolkata 25K

Registrations on, in full gear for the 2nd edition of TSK 25K

Tollywood’s heartthrob & Bengali cinema’s most prolific, multi-faceted actor, producer, and singer turned Member of Parliament – Dev, will be the ‘Face of the Event’ for the second edition of the Tata Steel Kolkata 25K.

PUMA, world’s leading sports brand presented Dev with the TSK 25K Official Race Day T-shirt for the run, which is scheduled for 20th December 2015 in the City of Joy.

In recent years, the running movement in India has garnered tremendous support from the acting fraternity across the country, with many actors having championed running, as a fitness regime to maintain good health. Dev joins this league of actors in encouraging Kolkata to actively participate in the upcoming TSK 25K.

Speaking about his association, Dev said, “India has become a country that is making its mark in the running-world, and I am glad that Kolkata has its own unique race, thanks to Procam and Tata Steel. TSK 25K is a call to the people of Kolkata to take the streets for their health and fitness and also run for a cause dear to them. It was heartening to see a great response in the first edition of the run, and I look forward to seeing even more enthusiasm, energy and participation on Race Day on 20th Dec 2015!”

Peeyush Gupta, Vice President – Steel (Marketing & Sales), Tata Steel, said, “We are indeed happy to have Dev as the Face of TSK 25K. It is befitting and appropriate that someone who is among the biggest stars of Bengali cinema is the face of eastern India’s most prestigious and signature distance running event.”

“We are delighted to be associated with Tata Steel Kolkata 25K as the official sportswear partner. In India, we are committed to contribute to the development of running as a sport. We are delighted to have presented Dev with the official race-day t-shirt and welcome him to be part of the run. We are convinced that Kolkata will be the next destination to see phenomenal growth in people running long distances,” said, Abhishek Ganguly, Managing Director, PUMA Sport India Pvt Ltd.

Speaking on the announcement, Dilip Jayaram, CEO, Procam International said, “It is great to have the support of Dev and we welcome him on board to help further the unique distance that Kolkata owns ….The 25K and also to seed Health and Fitness, and charity which are pillars of the TSK 25. We look forward to many more citizens of Kolkata joining the running revolution!”

India’s highest prize money with Rs 22,80,000, the TSK 25K will see participation from some of India’s finest professional athletes, serious runners, health and fitness enthusiasts during the event. The online and on-ground registrations for ‘Tata Steel Kolkata (TSK) 25K’ scheduled for 20th December 2015 are still open. Registrations for the run close on 4th December, or whenever running places are full, whichever is earlier.

Race categories include the 25K run (Elite and Amateurs), Open 10K Run (Amateurs), Ananda Run (5 km approx.), Senior Citizens’ Run (4 km), and Champions with Disability (4 km), giving an equal opportunity to all individuals to participate, encouraging an active sporting lifestyle. The feature race 25K and Open 10K Run are compulsorily timed race categories.

For further information please contact:

Procam International

Neha Kandalgaonkar / Deepak M Pilankar

+91 98921 94965 / +91 98207 98135

Concept Public Relations Ltd.

Sandipa Ghosh / Santosh Barodia

+91 98830 16244 / +91 98205 09642