Tata Steel Kolkata 25K raises over Rs 95.71 lakhs for charity

AN INCREASE OF 375 PERCENT OVER THE 1ST YEAR

On Sunday, 20th December, the Tata Steel Kolkata 25K witnessed over 8000 runners put their best foot forward for a host of reasons ranging from health & fitness, charity, to achieve their personal best and to express their solidarity with Kolkata. In only its second year, India’s first accredited 25K, along with the new Philanthropy Partner, United Way of Kolkata, has transformed into one of the leading charity generating events in the city. In doing so, TSK25K has lived up to the rich tradition set by distance running events from the Procam International stable in India.

The Tata Steel Kolkata 25K has raised in excess of a whopping Rs. 95.71 lakhs in tracked figures towards charity, a quantum leap of 385 percent over the figure of Rs 20 lakhs generated last year. Considering the event is still in its nascent stage, this noble and selfless effort from the citizens of Kolkata justifiably ranks it among the top public events seen in the city.

Commenting on the occasion, Anirudha Gupta, Chairman, United Way Kolkata said, “United Way Kolkata is ecstatic to report an increase of almost 375% in the charity numbers from last year! This was the first year for us as Philanthropy Partner for the event and we’ve had 37 NGO’s of multiple and diverse causes get on board to raise awareness and funds. 26 Corporates donated INR 42 Lakhs and the support and generosity of individuals around the world contributed the rest. TSK25 is the first platform of it’s kind in Eastern India and it’s received an overwhelming response by the city. We can’t wait to go even bigger and better in the next edition!”

Kolkata has a strong history of philanthropy and charity, and the runners, fitness enthusiasts, corporates, senior citizens have showcased their humanitarianism for their lesser privileged brethren by rallying behind United Way of Kolkata to raise money and support various causes of their choice.

The funds raised from 37 NGOs will help many causes ranging from Girl Child and Women, Environment and Animal Welfare, Intellectually Challenged, Human Rights, Disability, Health, Community Development, Education, Social Services among others.

Peeyush Gupta, VP Steel, Marketing & Sales, Tata Steel, “At Tata Steel, sports has been a way of life and we have been encouraging our employees and communities around us to be healthy and active. The second edition of the TSK25K witnessed grand success with the participation of over 8,208 runners which included India’s finest professional athletes, amateur runners, fitness and health enthusiasts. This landmark event of Kolkata is a wonderful platform to raise resources for various charitable causes. The funds raised by Tata Steel will go towards development of infrastructure at Tata Medical Centre and towards treatment of underprivileged cancer patients. Tata Steel is grateful to the citizens of Kolkata, Athletic Foundation and Kolkata Police for extending their support and patronage to TSK25.”

Another additional layer to the charity aspect unique to TSK25K is Art for Sport. Over 30 noted artists from across the city, led by renowned painter Wasim Kapoor created magic on canvas at the start line. These paintings will be later auctioned to further add to the charity drive at the Tata Steel Kolkata 25K.

Speaking of the philanthropic drive of the run, Dilip Jayaram, CEO, Procam International, said, “The response to the second edition of the Tata Steel Kolkata 25K was above and beyond our expectations. We are glad that through the event we have been able to awaken not only a passion for running in the City of Joy but also to run for a cause. We would like to express our gratitude for the unstinted support from city authorities, government of West Bengal, the runners and our sponsors and partners.”

The second edition of the event also had heightened participation from India Inc. including corporate giants like Tata Consultancy Services, Bluedart, Citibank, Johnson & Johnson, Bajaj Electricals, Tata Communications, IDBI, KPMG among others. 26 such companies fielded 27 teams and contributed Rs. 42 lakhs.

WINNERS ACROSS DIFFERENT CATEGORIES

NGOs

Highest Fundraising NGO – SHRIMAD RAJCHANDRA EDUCATIONAL TRUST – total funds raised Rs. 30,84,855

2nd Highest Fundraising NGO – TATA MEDICAL CENTRE TRUST – total funds raised Rs. 29,52,460

3rd Highest Fundraising NGO – ORAL SCHOOL FOR DEAF CHILDREN – total funds raised Rs. 12,67,637

CHANGE LEADERS (Father-son duo)

Highest Fundraiser – BAHADUR POSTWALLA – raised Rs. 9,33,860 in support of the Society for Oral School for Deaf Children

2nd Highest Fundraiser – RATAN POSTWALLA – raised Rs. 2,90,501 in support of the Society for Oral School for Deaf Children

CHANGE MAKERS (Husband-Wife duo)

Highest Fundraiser – TINA DESAI – raised Rs. 7,80,812 in support of Shrimad Rajchandra Educational Trust

2nd Highest Fundraiser – AMIT DESAI – raised Rs. 2,44,376 in support of Shrimad Rajchandra Educational Trust

FRIENDS

Highest Fundraiser – MEENA DAVE – raised Rs. 4,16,745 in support of India Cares Foundation

2nd Highest Fundraiser – SAMYAK KOTHARI – raised Rs. 2,44,300 in support of Shrimad Rajchandra Educational Trust

YOUNGEST FUNDRAISER

13-year-old JAINIL DAMANI – raised Rs. 1,34,100 in support of Shrimad Rajchandra Educational Trust

The Standard Chartered Mumbai Marathon, Tata Consultancy Services World 10K Bengaluru and Airtel Delhi Half Marathon have raised over Rs 181 crores in the last 12 years in collaboration with over 600 NGOs. Besides propagating the ideals of helping develop a sports culture, health, fitness, and a clean life, these events also promote positive social attributes.

In two years, the Tata Steel Kolkata 25K has set benchmarks in terms of Indian elite athlete participation, the involvement of the city and the amount of money raised for charity. However, the battle will be won only when every single participant trains hard, sets personal goals, runs the distance competitively and feels personal pride in raising money for charity.

For more details, please contact

Concept Communications – Sandipa Ghosh; +91 9883016244